Case study
40% more qualified meetings — AI lead handling for recruiters
BrightPath's recruiters lost deals to slow follow-up and messy CRM data. We built an AI agent that scores inbound leads, drafts personalised replies and keeps HubSpot clean.
<1h
First response time
40%
More qualified meetings
8h
Saved per recruiter weekly
100%
Leads logged in CRM
The challenge
Inbound leads waited 24–48 hours for a response. CRM records were incomplete and recruiters spent hours each week on admin instead of conversations with clients and candidates.
The solution
We deployed an AI agent that scores inbound leads against BrightPath's ideal profile, drafts personalised follow-ups for recruiter review and syncs all activity to HubSpot automatically — with Slack alerts for hot leads.
The starting point
BrightPath Recruitment places specialist candidates for UK tech and finance companies. Inbound leads arrived via the website, LinkedIn and email — but follow-up was inconsistent. Recruiters updated HubSpot when they remembered, and hot leads sometimes waited 24–48 hours for a reply.
What we built
AI lead scoring — Every inbound enquiry is scored against BrightPath's ideal client profile: role type, company size, urgency and budget signals. Hot leads trigger an instant Slack alert.
Draft follow-ups in minutes — The AI drafts a personalised reply based on the enquiry and similar past placements. The recruiter reviews, tweaks and sends — usually within the hour.
CRM hygiene on autopilot — Contact records, deal stages and activity logs update automatically. No more end-of-day CRM catch-up.
The recruiter experience
Recruiters start each morning with prioritised leads and ready-to-send drafts — not an inbox full of admin. They spend time on conversations and placements, not data entry.
Results
- Average first response dropped from 28 hours to under one hour
- 40% increase in qualified discovery calls booked per month
- Every inbound lead scored, logged and prioritised automatically
- Recruiters reclaimed a full day per week from CRM admin
- HubSpot pipeline reflects reality — no more stale or missing records
Frequently asked questions
Do recruiters still write their own emails?
They review and personalise AI-drafted replies before sending. The draft handles structure and context; the recruiter adds relationship and judgement.
Did you replace HubSpot?
No. BrightPath kept HubSpot. We built automations and AI steps around it so their existing pipeline and reporting stayed intact.
Not sure what to automate first?
Start with a free AI audit. We'll help you find the tasks that cost your team the most time.
No obligation · Quick insights · Find time-saving opportunities