Solution
Automate Lead Research to Scale Your Outreach
Stop wasting hours manually researching prospects. Move Marketing AI builds custom automations that gather, qualify, and update lead data directly in your CRM.
The Problem with Manual Prospecting
Most sales teams spend 30-40% of their day on non-revenue generating activities. If your team is manually searching LinkedIn, cross-referencing company websites, and copying data into spreadsheets, you are losing money on administrative overhead.
How Our Lead Research Automation Works
We build custom AI agents that act as a digital research assistant. Instead of manual lookups, our automations trigger based on your specific criteria—such as a new lead form submission or a target account list.
The Workflow
- Trigger: A new company or contact enters your pipeline.
- Enrichment: The AI agent scrapes relevant data points (funding rounds, recent news, technology stack, decision-maker names).
- Validation: Data is verified against your CRM to prevent duplicates.
- Personalization: The agent drafts a context-rich opening line for your outreach email.
- Sync: Everything is updated automatically in your CRM or sales engagement platform.
Why Automate Research?
- Faster Response Times: Reach out to leads while they are still warm.
- Higher Conversion Rates: Use verified, relevant data to personalize every interaction.
- Focus on Selling: Give your sales reps their time back to focus on closing deals instead of data entry.
Common time-wasting tasks
- Manually searching LinkedIn for contact information
- Copying and pasting data from websites to spreadsheets
- Updating CRM records after initial outreach
- Researching prospect company news for personalization
Automation examples
Automatically populating CRM fields when a new lead is added
Scraping recent funding news to trigger outreach sequences
Verifying email addresses and phone numbers in real-time
Before and after
Before
Sales reps spend 2 hours a day researching prospects and manually updating the CRM.
After
The CRM is pre-populated with enriched prospect data the moment a lead is identified, allowing for instant, personalized outreach.
Expected benefits
Reduced cost per lead
Improved data hygiene
Faster sales cycle
Increased rep capacity
Relevant services
Frequently asked questions
How accurate is AI-driven lead research?
We integrate with industry-standard data providers and verification APIs to ensure the data pulled by our AI agents is accurate and up-to-date.
Does this replace my sales team?
No. It removes the repetitive admin tasks so your sales team can focus on high-value activities like discovery calls and closing deals.
Can this integrate with my current CRM?
Yes. We build custom integrations for HubSpot, Salesforce, Pipedrive, and most other major CRM platforms.
Ready to reclaim your sales team's time?
Book a free automation audit to see exactly how much time your team loses on manual research and how we can solve it.
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